E Point Perfect

Zara loses legal battle against House of Zana over “identical” branding

House of Zana
// Indie retailer House of Zana wins tribunal against Zara after the Inditex brand claimed it was “conceptually identical”
// Zara threatened legal action against House of Zana in April claiming the small business could be easily mistaken for ‘Zara

Zara has lost a legal battle against independent fashion boutique House of Zana after the Inditex-owned retailer claimed it is an “identical brand”.

The high street retailer threatened legal action against House of Zana in April claiming the small business is “conceptually identical” and could be easily mistaken for ‘Zara’.

Zara also claimed the cursive font used by House of Zana makes it easy for consumers to confuse the two brands.

READ MORE: Zara threatens indie fashion retailer with legal action over branding

“This is a surprising outcome as if you take away the words ‘House of’ there is actually just one letter separating the two brand names and both retailers sell fashion wear and accessories,” Withers & Rogers partner and trademark attorney, Mark Caddle said.

“Zara’s case highlighted the similarities between the two brands, explaining the cursive font used by ‘House of Zana’ could confuse customers.

“House of Zana owner Amber Kotrri argued the name has no correlation to Zara and is inspired by the Albanian word for fairy, due to her husband’s Albanian heritage.

“Trade mark battles of this type are often portrayed as ‘David and Goliath’ scenarios, but big businesses have every right to protect their intangible assets and use them to prevent competitors from exploiting the goodwill that consumers have for their brands.”

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