E Point Perfect

Which? data: Poor supermarket pricing is ‘letting shoppers down’

Supermarket employee helping customer
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Supermarkets are being accused of leaving shoppers “struggling” to find the best deals and missing out on potential savings, according to data uncovered by the latest Which? investigation into the grocery market.

Experts at Which? said that supermarkets are “letting shoppers down” by using inconsistent price labels, which make cheap deals harder to find.

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Poor supermarket pricing is ‘letting shoppers down’