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When Subaru got sexy! – Old Cars Weekly

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The XT styling was dramatic with a wedge-shape profile using a sharp, low nose, low roof, high trunk approach with large wheel openings.

The XT styling was dramatic with a wedge-shape profile using a sharp, low nose, low roof, high trunk approach with large wheel openings.

Subaru was a relative latecomer to the U.S. market, with importer Subaru of America founded in February 1968. Rivals Toyota and Nissan (née Datsun) were already well established by then.

Subaru of America was founded by young Malcolm Bricklin, who later became famous for creating the Bricklin sports car. Bricklin saw an opportunity to offer the lowest-priced automobile in America by importing the tiny, two-cylinder Subaru 360 minicar. With a price tag of just $1,297, the midget Subaru was met with a fair amount of success, at least until Consumer Reports magazine tested one and called it the “…most unsafe car on the market,” which immediately chilled sales. The importer would have gone out of business had Subaru manufacturer Fuji Heavy Industries not stepped in to save Subaru’s reputation in America. It made the decision to bring the larger Subaru 1100 line of sedans and wagons to America. These new models enjoyed success, particularly the station wagons. Their big claim to fame was front-wheel drive, which endeared them to folks in the snowbelt. At the time, there were few front-drive models available in the United States.



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