Ten million years BC, before blogs ruled the earth, a few early adopters with law degrees ventured forward into the world of weblogs and brought forth something they called blawgs.
That was then and now is now and the question is, are blogs (or blawgs) still relevant for lawyers?
I’d have to say a big no to blawgs, and a really big yes to blogs.
Blogs are relevant and valuable for lawyers today more than ever. Because when someone wants to find a lawyer, or check out a lawyer they’ve found, a lawyer’s content is one of the best ways to do that.
And a blog is one of the best ways to deliver it.
When a lawyer wants to give the world a glimpse of what they know and do, posting articles is much better than merely posting a list of practice areas and bullet points.
Also known as most lawyers’ websites.
A blog can also post podcasts (and transcripts), videos (and transcripts), forms and checklists and reports visitors can download, photos depicting the lawyer’s glorious battles (and friendly staff), and a a contact form and email signup form on every page.
Lawyers with a blog get free traffic (and leads therefrom), because content (done right) is usually seen as more authoritative and valuable (and thus worthy of a search engine’s blessing) than a simple directory listing.
Clients and other professionals are also more likely to send people to a blog for the same reason.
So yeah, content is (still) king.
Competition? Too many lawyers have blogs, you say?
Really? So I suppose you don’t think too many lawyers have websites?
Do people still read, you ask?
Only those who are looking for an attorney and want to know something about what said attorney thinks and knows and can do for them (or someone they might refer).
Okay, okay, but writing a blog takes a lot of time.
Write faster. Or less often. Or get help.
Or don’t do any of that, just put up a webpage with a list of your practice areas, your bio and some fancy graphics. That’s enough, isn’t it?
If you were looking for an attorney, would that be enough for you?