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UK supermarkets have adorned their rainbow logos for the month, with Pride themed products, charity donations, and Pride celebrations lined up.
While some retailers have expressed charitable commitments to the wider LGBTQ+ community and their colleagues, others have hidden behind rainbow branding.
Grocery Gazette outlines what key retailers are doing or not doing for Pride month this year, with a deeper look into how corporate rainbow-washing attempts to erase complicity in harmful practises.
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