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Walmart Makes its Metaverse Debut with Two New Experiences


With two new experiences that go live on Roblox on Monday, Walmart is making its metaverse debut.

A music festival with popular singers, a tonne of different games, and a store of virtual goods, or “verch,” that mirrors what customers might find in Walmart’s physical stores and on its website are all part of the retail giant’s first excursion into the virtual world.

Walmart’s Universe of Play and Walmart Land are the names of the two experiences.

Walmart is experimenting with new methods of customer connection, especially in light of the pandemic’s impact on consumer involvement with social media, mobile apps, and gaming websites.

As it explores actions in the metaverse and beyond, Walmart will use Roblox as a testing ground, according to William White, Walmart’s chief marketing officer. He claimed that the experiences were created with the upcoming generation of consumers in mind, notably Gen Z, which is widely seen as being between the ages of 25 and under. White stated that the business hopes to gain knowledge from the collaboration.



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