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Very launches new own-brand value range as cost-of-living crisis bites

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Very has introduced a new own-brand value range featuring more than 700 fashion and homeware products.
Everyday range imagery
// Very has launched a new own-brand value range as the cost of living in the UK soars
// Very Group retail MD: “As the cost of living continues to rise, we know value for money matters more than ever to our customers.”

Very has launched a new own-brand collection ‘Everyday’, featuring over 700 clothing and home products as part of the online retailer‘s plans to offer families even greater value, convenience and flexibility as the cost of living crisis rages on.

The collection features womenswear, menswear and kid’s clothing as well as homeware such as furniture, lighting and bedding.

Amid warnings that UK inflation could hit 22% in January as Brits tighten their purse strings, Very said the products are typically priced at 20% less than its existing V by Very own-brand range, with around 85% of items available for £30 or less.

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The collection was designed by Very’s in-house team and “aims to offer great quality, affordable essentials” and the clothes within the range “have been designed as versatile wardrobe staples to create the building blocks of stylish outfits that can be worn for many seasons”.

Everyday includes items such as printed dresses from £18, faux leather biker jackets from £45 and it also includes school uniform items.

While home products include twin packs of reversible duvet sets from £20 and metal lamp shades from £10.

The Very Group retail managing director Robbie Feather said: “We’re proud and excited to be launching Everyday. It offers our customers timeless wardrobe staples for the whole family as well as a brilliant mix of essentials and finishing touches for their homes.

“As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the Everyday collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months.”

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