There’s a phrase you should use in your marketing that might make your services more desirable. It’s based on the concept of exclusivity, that what you offer isn’t for everyone.
And that’s the phrase.
Tell people that “it” (your services, offers, seminars, etc.) isn’t for everyone.
First, because that’s true. And your candidness is refreshing.
Second, because it makes what you’re offering more specialized, valuable, and desirable.
It’s a type of takeaway which is powerful in marketing because people want what they can’t have, especially when they had it but it was taken away. That might happen when they see your offer, think it’s for everyone, and then learn it might not be for them.
It makes people wonder if “it” is right for them and then take steps to find out.
If it isn’t for them, they don’t need to waste their time (which is good for you as well as them). If it is right for them, they often feel the need to act immediately, to get what they need and not miss out. And if they’re not sure, they realize they need to get more information or ask questions, which is also good for both of you.
So when you say “it’s not for everyone” you might also suggest they read something or contact you to find out.
Telling folks it’s not for everyone or “it might be right for you” makes you more credible, especially compared to those who make it look like what they do is for anyone.
It can also make you more in demand because people want what others have and they might stick around long enough to find out if they can get or should get it too.