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The Very Group hires new chief marketing officer from Metro Bank


The Very Group
Jessica Myers.
// The Very Group hires Jessica Myers as new chief marketing officer
// Myers joins from Metro Bank, where she built the company’s first ever brand and marketing function

The Very Group has hired a new chief marketing officer to help position the online retailer as a “destination of choice” for consumers.

Jessica Myers has joined to lead a team of people across brand, marketing, public relations and creative.

She will start the role at the Very and Littlewoods owner on October 3.

READ MORE: Who is new Very Group CEO Lionel Desclée?

Myers joins Very from Metro Bank, where she built and led the company’s first ever brand and marketing function and was a member of the Executive Committee.

Prior to Metro Bank, she spent five years heading NatWest Group’s brand team with responsibility across its 10 portfolio brands, including RBS, NatWest, Royal Bank, Coutts and Ulster Bank.

“Jessica is a thoughtful, commercial and impactful marketer and leader, with deep consumer experience,” The Very Group managing director, Robbie Feather said.

“She’s exactly the right person to lead our marketing team at a time when UK families are increasingly on the lookout for the convenience, flexibility and value Very provides.”

Myers said: “It’s a fantastic time to join Very, which has become one of the most recognisable digital retailers in the UK in recent years.

“It has a strong and differentiated brand, a hugely relevant customer proposition combining multicategory shopping with flexible ways to pay, and amazing opportunities for growth. I can’t wait to meet the team and start making a difference for Very and our customers.”

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