// The Ragged Priest has opened a new 975 sq ft store at Seven Dials
// The flagship includes a dedicated denim design floor unique to the fashion retailer
British fashion retailer The Ragged Priest has opened the doors to its largest store to date in Seven Dials, the heart of London’s West End.
Set out over two floors at 45 Neal Street, spanning a total of 975 sq ft, the flagship has been created with the use of salvaged and recycled materials, including a 200-year-old church floor and fixtures made from recycled plastic.
The new store features a dedicated denim floor housing The Ragged Priest’s signature selection of clothing with rip and repair details.
The Ragged Priest founder and chief executive James Cutmore said: “The opening of our new Seven Dials flagship store is a pivotal moment for us. As champions of subculture and self-expression, sustaining a foothold in vibrant, central London is crucial, and Seven Dials provides the ideal location from which to deliver our statement offering to both new and returning customers.
“The new bigger, brighter store includes a dedicated denim design floor unique to The Ragged Priest. It provides a one-of-a-kind experience in a one-of-a-kind destination!”
Shaftesbury retail director Samantha Bain-Mollison added: “The Ragged Priest is a great independent brand to have joined Seven Dials and is credit to the authentic and eclectic style found throughout the destination. Their selection of Neal Street as a flagship location is preceded by similar decisions from other unique retailers such as Lids, Route One and Good, establishing the community as a premium destination for flagship stores.”