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The great Waitrose rebrand: will it be enough to save Christmas?

Waitrose rebrand
Read more on Grocery Gazette

Times are tough for all retailers at the moment – but upmarket supermarket chain Waitrose is having a tougher time than most.

Recent trading results have seen a 5% drop in like-for-like sales to £3.6 billion, while the latest Kantar data also saw sales decline for the premium-priced retailer as consumers look elsewhere to save money.

Read the full story here. 

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