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The future of FMCG: Will the cost-of-living crisis bring an end to consumer brand loyalty?


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It feels like UK shoppers are continuously being struck with price rises at the moment, as everything from milk to margarine and biscuits to bread is seeing prices creep slowly higher. As a result, many retailers have introduced value ranges or extended their own-label offering as they battle to attract shoppers looking for products at more affordable price points.

From Asda’s infamous yellow Just Essentials range to Waitrose adding new lines to its Cook’s ingredients range, consumers are increasingly flocking to these options to cope in times of engulfing inflation.

Read the full story here. 

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