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The Entertainer teams up with Tesco to launch supermarket toy concessions


The Entertainer
// The Entertainer partners with Tesco to launch concessions in 35 of its stores
// The full list of Tesco stores that are part of the rollout is set to be revealed in the coming weeks

The Entertainer has teamed up with Tesco to launch concessions in 35 of the grocer’s stores.

The trial partnership will launch in October and will offer Tesco customers the chance to shop The Entertainer’s large range of products.

The Entertainer will retain full oversight of product range, pricing and merchandising across the stores, and will run free-of-charge and all-year-round events plus character visits for children of all ages, Toy World reported.

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The full list of Tesco stores that are part of the rollout is set to be announced over the coming weeks.

The Entertainer chairman and founder, Gary Grant said: “We’re always looking for new and innovative ways to bring the wonder of The Entertainer to customers, so we’re very excited to announce this partnership with Tesco, which takes our products and experiences directly to families and children right in the heart of their local communities.

“The in-store collaboration will provide shoppers with the chance to shop our best-selling and affordable range of the latest toys and games, which will include products from Addo and Early Learning Centre, from more locations across the country than ever before.

“Our mission when we launched The Entertainer in 1981 was simple – to become the best-loved toyshop, one child, one community at a time – and we’re incredibly proud that this partnership will enable us to continue achieving this mission.”

Tesco head of strategic partnerships, Louise Goodland said: “We’re delighted to launch this trial with The Entertainer team, which is a leading experts in its field. We’re excited to work alongside the retailer and to bring a new offering to our customers.”

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