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Tesco slammed for ‘sexist outdated’ children’s clothing


Tesco slammed for
Images: @volewriter
// Tesco slammed on Twitter for “outdated, sexist” kids clothing range pushing boys into science and tech and girls into being sweet
// “Tesco as well as being sexist, outdated and boring, your children’s clothing range misses out on sales,” said a Twitter user

Tesco has been slammed by parents on social media for selling sexist stereotypical clothing.

Kate Long (@volewriter) took to Twitter earlier this week to share some photos of the children’s clothing she had seen on sale at the supermarket with the caption: “Some messages for girls and boys in Tesco. Girls first”

One of the images included in the thread featured a top with the phrase ‘sweet together’ on the front, which Lond captioned: “Girls need to be sweet.”

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Underneath the girl’s jumpers were tops from the boy’s section with contrasting phrases ‘little but loud’ and ‘mama’s little man’, which Long captioned: “Boys are urged to be loud!”

Long then posted another photo of a boy’s jumper with ‘future rocket scientists’ on the front which Long captioned: “And future rocket scientists because apparently this is the 1950s and only boys get to have science careers,” followed by a Minecraft boys t-shirt which she captioned: “Needless to say, they get all the tech. Even though most girls are into Minecraft and computer games generally.”

Many fellow Twitter users were in agreeance with Long and called on Tesco to get rid of the outdated range which she called outdated and sexist with one user responding saying he’d be making a trip to Tesco specifically to buy one of the boys pieces for his daughter.

Long finished off the thread emphasising the fact that the range shows that boys should know they are the future but the “girls’ job is to make the world nice for everyone else, while boys get on and pursue what they want.”

“Tesco as well as being sexist, outdated and boring, your children’s clothing range misses out on sales,” said Long.

“Do you believe girls don’t play video games or sports or like dinosaurs or space, Tesco? Do you think girls do nothing all day except look and think? Is your designer from the 1950s? Why would you want to shut down sales possibilities like this? I’m genuinely interested.”


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