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Tesco hits back at claims it has cuts value range


Tesco says its value lines have increased when branded product is counted
Tesco says its value lines have increased when branded product is counted
// Tesco has hit back on claims it has reduced its number of value lines
// The grocer says when included value branded products, budget lines have actually grown substantially

Tesco has hit back after it was reported that it has cut its value range by more than 100 products over the past three years.

Data from The Grocer and Assosia showed that the UK’s largest grocer had 316 value products on its website on 4 August, compared with 339 a year earlier and 422 in 2019. 

The reduction in value lines comes despite the cost-of-living crisis pushing more shoppers towards low cost products.

READ MORE: Tesco says goodbye to staffed checkouts as it prioritises self-service in store revamp

However, Tesco has claimed the data is “misleading” and it had actually upped its range of value products.

The retailer said that the data focused on its own-brand value range, ignoring the wider range of value branded products it sells.

Taking into account the wider range, lines had soared from 400 in 2019 to 2,500 in 2022, it said.

A Tesco spokesperson said: “We’ve significantly increased the number of value lines we offer – so whether it’s price matching hundreds of basics to Aldi prices, promising Low Everyday Prices on branded favourites, or offering exclusive deals and rewards through thousands of Clubcard Prices, we’re more committed than ever to providing our customers with great value.”

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