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Tesco and Morrisons warn on ‘shrinkflation’

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Tesco
// Tesco and Morrisons trim the size of their products to cut costs
// Although ready meals are now smaller, the prices have not dropped

Tesco and Morrisons have warned on “shrinkflation” affecting major supermarkets across the UK as they trim the size of their products to cut costs.

Although ready meals are now smaller, the prices have not dropped, a report has found.

Tesco’s chicken jalfrezi and Morrisons’ chicken korma dropped from 450g to 400 while the prices jumped from £2.75 to £3.49, according to The Grocer.


READ MORE: From Tesco to Superdrug: how retailers are tackling the big pricing problem


Tesco’s sweet potato red Thai curry has been cut from 450g to 400g with a 5p price rise from £2.75 to £2.8.

The move follows a growing trend across supermarkets dubbed ‘shrinkflation’ where companies try to secure their profit margins amid the highest inflation in 40 years.

Asda and Sainsbury’s have also previously slimmed down their ready meal portions.

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