E Point Perfect
Shopping

Superdrug expands beauty offering by signing new brands

[ad_1]

Superdrug
// Superdrug expands beauty offering by adding new brands
// The expansion takes Superdrug’s total fragrance and beauty portfolio to 54 and 29 respectively

Superdrug has expanded its beauty offering by adding seven new brands to its portfolio.

The addition of YSL, Viktor & Rolf, Prada, Giorgio Armani, Valentino and Narciso Rodriquez fragrance brands along with Urban Decay “demonstrates Superdrug’s response to the shifting retail landscape, offering its customers beauty choices for every budget”.

The expansion takes Superdrug’s total fragrance and beauty portfolio to 54 and 29 respectively, with more beauty brands set to be added throughout the year.


READ MORE: Superdrug signs over 200 brands to upcoming Marketplace


Superdrug said it has grown its fragrance and cosmetics sales by 39% year-on-year.

Trading director, Megan Potter said: “We’re incredibly excited about the new acquisitions. As an accessible retailer, offering our customers the right combination of value and quality is crucial for us, and we are delighted to be able to offer our customers a full shopping experience that aligns with their wants and needs.

“Whether they are looking for premium, own brand or ethical beauty, we have something for everyone.”

The new category offerings will be supported with genderless in-store fixtures and all Superdrug stores carrying the new premium brands will feature a team of experts to educate customers.

Click here to sign up to Retail Gazette‘s free daily email newsletter

[ad_2]

Source link >

Related posts

Asda diversity target to see female general store managers rise to 30%

UK grocery bills to rise by £380 this year as inflation soars to 13-year high

Kingfisher profits fall 30% as pandemic DIY boom wanes

Asda chair slams Boris Johnson for not being ‘in charge’ during ‘horrifying’ cost of living crisis

Zara charges Brits 50% more as Decathlon blames Brexit for price increases

Are you ready for the future of retail?