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// Shoppers are set to see their grocery bills for the year leap by £454 after food and drink inflation hit the second-highest level on record
// Kantar data shows that grocery price inflation leapt to 9.9% over four weeks to July 10
Researchers said they saw the fastest increases in prices for products such as dog food, butter and milk.
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Kantar head of retail and consumer insight Fraser McKevitt said: “It’s a complex picture and the grocers are busy negotiating with their suppliers to mitigate impact at the tills as far as possible,” adding that he expects the overall record for grocery inflation to be surpassed “come August”.
All this means that people will be feeling the pinch during our first restriction-free summer since 2019.
“Taking a barbecue as an example, buying burgers, halloumi and coleslaw for some al fresco dining would cost you 13%, 17% and 14% more than it would have this time last year.”
Last month Tesco hit the headlines after the country’s largest supermarket had disputes with US giants Mars and Heinz over price increases, with shelves temporarily bare of certain Mars pet food and popular Heinz items..
Discount supermarkets Lidl and Aldi have claimed a combined market share of 16% as shoppers continue to look for ways to keep costs down
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