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Shoe Zone raises profit forecast after stronger than expected trading


Shoe Zone trading better than expected in July
// Shoe Zone has revealed that trading has been better than expected since it issued its most recent trading update
// The shoe retailer said it has seen higher-than-expected demand for summer products

Shoe Zone has raised its full-year profit guidance on the back of stronger than expected trading in recent weeks.

In a statement, the retailer said demand for summer products have been higher than previously anticipated, particularly in the last two weeks, adding that margins are improving as a result of good supply chain and cost management.


As a result, it now expects its full year adjusted pre-tax profit to come in at not less than £9.5 million, up from the previous minimum of £8.5 million set out in June.

Back in May, the business announced a strong comeback , for the 26 weeks to April 2.

Turnover at the business climbed by 73% to almost £70m, and the company reported profit before tax of £3.1m, compared to a £2.6m loss in the first half period of 2021.

The Leicester based company said in a release that the increase in revenue reflects trading in the stores for the whole of the period with less disruption to trade.

Shoe Zone has 368 stores, and it operates 45 larger retail park stores which also carry shoes from brands such as Skechers, Hush Puppies and Kickers.

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