// Shein to launch pop-up experience from September 16 to 18
// The pop-up will be located in the city’s West End and will house a curated collection
Shein has revealed plans to launch a pop-up experience from September 16 to 18 in London.
The online giant said the pop-up will be located in the city’s West End and will house a curated collection of seasonal lines, including wardrobe staples and partywear.
The brand said: “Shein pride themselves in making the latest fashion and beauty trends accessible to everyone, and with this curated edit of the latest trends hope to empower shoppers to make the street their catwalk this September.”
READ MORE: How did Shein become the world’s biggest fashion retailer?
Shein has opened a handful of pop-ups over the course of the past year, including one launched in partnership with payment solution provider Klarna, also located in London’s centre.
This newest pop-up comes just in time for London Fashion Week, which takes place from September 15 to 20.
Click here to sign up to Retail Gazette‘s free daily email newsletter
Source link >