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Sainsbury’s doubles down on Aldi Price Match campaign

// Sainsbury’s adds 100 more products to its Aldi Price Match campaign
// This latest round of investment will focus on meat and poultry

Sainsbury’s has doubled down on its Aldi Price Match campaign with new “Special Offers” to drive greater volume on key lines.

The supermarket said a total of 250 products are included in the new campaign to help customers who are facing increased pressure from rising costs.

Sainsbury’s is price matching its products with German discounter Aldi on 250 of its highest volume fresh items.

READ MORE: Sainsbury’s invests £500m into prices as it warns cost of living will worsen

This latest round of investment will focus on meat and poultry, key footfall drivers where over 60% more volume in these categories will be included in the Price Match.

Customer favourites such as butter, onions, oven chips, iced lollies and cauliflower will also be included in the new list.

Over 6% of Sainsbury’s volume is now matched to Aldi and this will continue to grow, according to Sainsbury’s.

Price Lock holds the price of staple household items for at least eight weeks. New signs and posters will also highlight “Special Offers” in place of the “Great Prices” marketing that existed before.

“With costs going up, we’re working hard to keep our prices low,” Sainsbury’s Food Commercial Director, Rhian Bartlett said.

“Our Sainsbury’s Quality, Aldi Price Match campaign has been really popular and this latest round of investment to strategically target the highest volume items will ensure customers get the best prices on the fresh items they buy day in, day out.

“Customers are watching every penny and we are making it easier for them to buy what they need in our stores. Clearer in-store signs and posters will help customers compare the lowest prices – because we know that really matters to people right now.”

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