E Point Perfect

Sainsbury’s brings back ‘Great fruit & veg challenge’


// Sainsbury’s announces return of ‘Great fruit & veg challenge’
// The challenge runs from July 18 to September 2 and gives customers the opportunity to earn up to an additional 750 bonus Nectar points

Sainsbury’s has brought back its ‘Great fruit & veg challenge’ to encourage shoppers to eat healthily and receive bonus Nectar points.

The challenge, which runs from July 18 to September 2, gives customers the opportunity to earn up to an additional 750 bonus Nectar points.

Now in its third year, almost one million customers have previously taken part, with 106 million portions of fruit and veg purchased during the challenge.

READ MORE: Sainsbury’s and M&S to face shareholder pressure over employee pay

The grocer has also continued reformulating its own products to cut calories, sugar and salt, whilst at the same time introducing more plant-based innovations.

To participate in the ‘Great fruit & veg challenge’, customers can sign into the Nectar app. Each user is set personalised targets based on their typical shopping habits, enabling each user to earn up to 750 bonus points.

Nectar app users can earn points in two ways. Firstly, by completing three overall goals based on the number of portions of fruit and veg purchased, with up to 350 points up for grabs. There are also eight product badges to collect, worth 50 bonus points each, earned by purchasing portions of specific fruit and vegetables, such as strawberries, tomatoes, and broccoli.

This year, the challenge has been extended from four to seven weeks for the first time, giving customers longer to collect their badges and earn points throughout the summer holidays.

“It’s easy to get stuck in a rut eating the same fruit and veg, and we’re always looking for ways we can encourage people not only to add more of the fruit and veg they love to their baskets, but also try new things,” Sainsbury’s chief marketing officer, Mark Given said.

“It’s why we’re bringing back the Great fruit & veg challenge to our stores, to make healthy food even more accessible to families.

“Last year over 500,000 people took part and collected over 83 million Nectar points. We also know that our customers continued to keep up their fruit and veg intake for at least six weeks after the challenge ended. With an extra three weeks to this year’s challenge, we’re hoping to beat this target while continuing our commitment of helping everyone eat better.”

The challenge is available exclusively on the digital Nectar app.

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