// Sainsbury’s latest nationwide campaign aims to help customers facing the cost-of-living crisis
// Food-related wordplay helps share the benefits of the supermarket’s SmartShop app
Sainsbury’s has unveiled a nationwide campaign to help customers battle the cost-of-living crisis through its SmartShop app.
The campaign, created by marketing and advertising agency Ogilvy UK, uses light-hearted food-related wordplay to bring to life the ways in which SmartShop can save consumers money.
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