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Many lawyers may be better suited at publishing a weblog than a blog.
Though the word “blog” is merely an abbreviation of the word “weblog,” bear with me as I explain me logic in thinking ”weblog” as a legal blogger.
From the Guardian, a 200 year old British daily newspaper:
“A weblog is, literally, a “log” of the web – a diary-style site, in which the author (a “blogger”) links to other web pages he or she finds interesting using entries posted in reverse chronological order.”
All you need to do as a lawyer to have successful blog is to share links to other web pages that you find of interest.
“Of interest” meaning pages related to your niche area of the law.
As you “log” these pages:
1) Link to the page
2) Give attribution to the author/blogger/reporter
3) Share a relevant block-quote
4) Explain why you shared this page, offering your take or insight
These web pages you link to may come to you via newsletters, newspapers, Twitter, trade publications, CLE’s or wherever. Everything is a web page.
As a practicing lawyer, you are constantly seeing things relevant to your area of work.
Rather than say “Um, that’s interesting…,” share what you read in your legal blogging platform by linking to it and explaining why you shared the item.
Done once a week you have the making of an excellent niche legal blog that’ll build your name, nurture relationships and grow your business.
You needn’t tell anyone you’re just publishing a weblog, which after all is a blog.
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