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Primark pledges to freeze prices on kidswear as cost-of-living affects families


// Primark to protect prices on more than a thousand of its essential kids’ products
// The fast fashion retailer will freeze prices in response to the cost-of-living crisis

Primark has pledged to protect the prices on more than a thousand of its essential kids’ products to support families amid the cost-of-living crisis.

The fast fashion retailer will freeze prices across many of its kids’ lines comes in response to the increasing pressure felt by many households.

From underwear to t-shirts, to dresses and jeans, it will hold prices this autumn across many of its most popular products.

READ MORE: First look: Greggs & Primark’s new festival range, including £6 clogs & £12 bumbags

“Offering the very best value on the high street has always been at the heart of our brand, and is more important than ever today,” Primark chief executive, Paul Marchant said.

“Kids grow fast, and replacing their clothing is an essential task for families – we hope that by protecting the prices on our essential kids’ items we can help in some small way.”

The commitment to protect prices will mean families can pick up the following essentials ready for the new term:

• Long sleeve T-shirt: from £1.80
• Sweatshirt: from £4.00
• Dresses: from £4.50
• Jeans: from £6.00
• Padded Jacket: from £14
• Briefs: from £3.50 for a 10 pack
• Socks: from £2.80 for a 10 pack

Many of the products under the price freeze fall under the Primark Cares label, meaning they are made from recycled or more sustainably sourced materials.

This includes the long sleeve kids’ t-shirt and jeans, which are made with cotton from the Primark Sustainable Cotton Programme (PSCP).

The programme trains farmers to grow cotton using more sustainable farming methods, which helps to reduce environmental impact and improves their livelihoods.

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