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// Primark has launched a new vintage clothing sections at its Birmingham store under the brand name WornWell with a Manchester concession set to open soon
// Shoppers can expect to see one-off denim jumpsuits and shirts, spaghetti tops, printed sweaters, puffa jackets from the 70s, 80s and 90s
Primark has launched a new vintage clothing concession in its Birmingham store in partnership with the Vintage Wholesale Company.
Through the new partnership those visiting the value retailer can purchase pre-loved items for the first time and has promised ‘one-off’ items will be available and a similar concept is set to open in Manchester in the coming weeks.
The concessions will operate under the brand name Worn Well by the Vintage Wholesale Company and items will hit 70s, 80s and 90s trends, including denim jumpsuits and shirts, spaghetti tops, printed sweaters, puffa jackets and patterned shirts.
The retailer has also promised that shoppers will be able to find brands such as Tommy Hilfiger, Nike, Converse, Levi, and Dr. Martens within.
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Primark head of innovation and future trends Jermaine Lapwood said: “We’re very excited to open our first vintage concessions in Birmingham and Manchester. Vintage clothing has increased in popularity over the last few years, and we know that our customers love creating unique looks by mixing old fashion with new. This concession will be the nostalgic bridge between generations, bringing curated retro fashion at great value.”
WornWell by the Vintage Wholesale Company director Riccardo Seaton added: “We are delighted to be opening WornWell by the Vintage Wholesale Company at Primark. We take great pride in sourcing high quality vintage clothing from around the world, and we’re excited to expand our business and offer once-off pieces of timeless fashion to customers in Birmingham and Manchester.
“Each item is unique. We want to inspire our customers to express their individuality and discover a love of vintage through wearing our clothes.”
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