E Point Perfect

Poundland to open more Local stores as it expands convenience offer

// Poundland to open two new local stores as it aims to offer more convenience
// The discounter said it wants to offer customers a carefully selected range of products

Poundland has revealed plans to expand on its convenience store format as it is set to open two more “Poundland Local” stores.

The local stores are smaller than a typical Poundland shop and aim to bring convenience to areas not currently served by Poundland.

The discounter said it wants to offer customers a carefully selected range of products, whether they are buying lunch, doing a planned top-up shop or making an urgent last-minute buy.

READ MORE: Does Poundland Local pose a threat to convenience stores?

The next Poundland Local store to open will be its first in London. It opens on July 2 in Clapham Junction, London.

The new store will be its first at a high traffic transport hub and will be designed so customers can check-out quickly and easily.

That will be followed this summer by the first Poundland Local store in the West Midlands, in Coldfield.

Poundland Local stores typically employ around 12 colleagues. The new stores will offer items from Poundland’s core range including groceries, snacks, household products, health and beauty and batteries.

“Each of the new stores will have a range of items tailored to suit the needs of customers in each neighbourhood, whether they live or work locally,” Poundland transformation and retail director, Austin Cooke said.

“In the current economic climate, people are carefully watching how much they spend, and we want them to know that convenience shopping does not have to mean they compromise on value for money.”

The Poundland Local format was unveiled in May 2021, with four convenience stores in Yorkshire and Nottinghamshire.

Under the pilot scheme, Poundland is actively looking for other suitable locations particularly inside the M25 where Poundland Local stores can bring convenience shopping to communities.

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