E Point Perfect

Poundland to extend £1 price range at over 800 UK stores

// Poundland to double number of £1 items at more than 800 UK stores
// The retailer is aiming to help shoppers amid the cost-of-living crisis

Poundland will extend its £1 price range at more than 800 UK stores as it aims to help shoppers amid the cost-of-living crisis.

The discount retailer is doubling the number of £1 items including Cadbury Dairy Milk (95g), Gillette Shave Foam (200ml), Domestos Bleach (750ml) and Toilet Duck Pine (750ml).

Poundland said it is focusing on delivering value on single items so customers can avoid tying up household cash in supermarket bulk buys.

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The chain is on track to bring chilled and frozen food and new clothing departments to almost half its stores by the year end.

By autumn, around 350 stores will bring customers chilled and frozen food, alongside whole new categories such as PEP&CO clothing and homeware.

Poundland chief operating officer, Austin Cooke said: “Right across the country, our colleagues are working hard to bring their communities more value, in more places, on the items they want and need, week in, week out.

“And as we extend into exciting new categories such as chilled and frozen food and clothing, whether customers want a full shop or to top-up, we’re continuing our mission to deliver the very best value, on the items we know our customers need most.”

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