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Poundland promotes Austin Cooke to chief operating officer


// Poundland retail & transformation director Austin Cooke has been promoted to chief operating officer
// Cooke has been the retailer’s retail & transformation director since December 2020

Poundland has promoted its retail & transformation director Austin Cooke, to the role of chief operating officer.

Cooke has been the value retailer‘s retail & transformation director since December 2020 and before that Poundland’s retail director UK & Ireland for three years.

A Poundland spokesman said the new title “formally reflects the added responsibility he’s had for some time”.

READ MORE: Poundland to open 25 new stores by the end of 2022 as Brits look to reduce spending

“We’re accelerating our work on creating a much lower-cost, efficient and consistent business, and as part of that work, Austin is also taking leadership of the re-invention of our supply chain working from the shelf back,” the spokesman said.

Cooke’s latest areas of responsibility include leading retail stores, retail operations, profit protection, productivity, supply chain, distribution and format development.

He was responsible for the rollout to hundreds of stores of frozen and chilled food, enabled by Poundland’s acquisition of Fultons Foods in October 2020.

Poundland has also launched a nationwide ecommerce service, followings its acquisition of Poundshop.com in February this year.

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