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// Experts at Which? have said supermarket unit pricing makes cheap deals harder to find
// Grocers have been accused of leaving shoppers “struggling” to find the best deals
Supermarkets are being accused of leaving shoppers “struggling” to find the best deals and missing out on potential savings, according to data uncovered by the latest Which? investigation into the grocery market.
Experts at Which? said that supermarkets are “letting shoppers down” by using inconsistent price labels, which make cheap deals harder to find.
Read the full story on Grocery Gazette.
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