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Pets at Home revenues rise thanks to VIP loyalty scheme


Pets at Home
// Pets at Home like-for-like revenue increased by 6% in the 16 weeks to July 21
// The number of active VIPs in its loyalty scheme increased 10.7% year-on-year to 7.4m customers

Pets at Home has posted an uplift in revenue after the number of members on its loyalty scheme increased and its subscription service proved popular with customers.

The pet specialist’s like-for-like revenue increased by 6%, with all channels remaining in growth.

Retail revenue increased by 6.6% in the 16 weeks to July 21.

READ MORE: Pets at Home brings back ‘Saturday job’ following demand

The retailer said like-for-like sales rose 6% across the group compared to pre-pandemic levels, like-for-likes surged 37.9%. Total sales rose 7.1% to £404.7 million.

Like-for-likes in Pets at Home’s core retail business increased 5.6% year-on-year and 36.4% on a two-year basis.

In its veterinary division, like-for-likes grew 8.6% and surged 59.3% compared to the same period in 2020.

Pets at Home said the number of active VIPs in its loyalty scheme increased by 10.7% year-on-year to a record 7.4 million customers during the period, while more than a quarter of those shopped across more than one channel.

Sign ups to the retailer’s Puppy and Kitten Club averaged 25,000 every week during the quarter.

The number of subscription plans grew 16% to more than 1.5 million, generating £135 million in annualised revenue and accounting for 8% of group customer revenue.

“Our performance has remained strong in the first quarter, underpinned by continued customer growth and high levels of retention,” Pets at Home boss Lyssa McGowan said.

“We operate a unique omnichannel model, in a market in structural growth, where the passion and expertise of our colleagues and partners is a key competitive advantage. I would like to thank them for their warm welcome, their continued efforts in helping our record number of customers care for their pets in these challenging times, and their ongoing commitment to building the best pet care business in the world.”

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