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Ocado appoints Mark Richardson as CEO of new business unit


Ocado has appointed chief operating officer Mark Richardson as chief executive of a new business venture 'Re:Imagined Ocado Smart Platform'
Ocado didn’t say who, if anyone, will replace Richardson as group COO.
// Ocado has appointed chief operating officer Mark Richardson as chief executive of a new business venture ‘Re:Imagined Ocado Smart Platform’
// The online grocer said that this will help the company expand outside of its core grocery focus

Ocado’s chief operating officer Mark Richardson had been tapped to take over as chief executive of a new business unit aimed at extending Ocado’s product offering into new market sectors.

The grocery technology business said the upcoming launch of the ‘Re:Imagined Ocado Smart Platform’ follows the 2020 acquisitions of Kindred Systems and Haddington Dynamics.

The online grocer said that this will help the company expand outside of its core grocery focus, with a product range which can be adapted for automated storage and retrieval systems used in a range of market sectors.


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Chief executive officer Tim Steiner said: “I am delighted to confirm that Mark Richardson will lead this new venture. Mark is a 20-year Ocado veteran and during this time has been responsible for teams spanning technology, platform implementation, and logistics. He also has extensive experience of working directly with the materials handling equipment sector.”

Ocado didn’t say who, if anyone, will replace Richardson as group COO.

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