// Oak Furnitureland significantly increases the size of its sofa range
// To support the launch of its new ranges the retailer will be reformatting 53 of its showrooms to display the sofas
Oak Furnitureland has significantly increased the size of its sofa range following a year of strong sales as part of plans to diversify its product offering.
The retailer has launched eight new sofa ranges while also expanding 13 existing collections to include a wider variety of styles and finishes.
Oak Furnitureland‘s acceleration into the sofa market follows strong double-digit growth in sofa sales over the last year, with an item from a sofa range sold every three-and-a-half minutes.
The retailer has also seen a substantial rise in customer interest in sofas with a 50% jump in searches for “sofa” on the brand’s website between 2021 and 2022.
The business will also be reformatting 53 of its showrooms to display the sofas for customers who are looking to try out the new ranges.
To help customers spread the cost of purchasing a sofa, the retailer will also be lowering the threshold for interest-free credit from £3,500 to £1,999, with no deposit required.
Oak Furnitureland chief executive Alex Fisher said: “Over the past year we’ve witnessed incredibly strong growth in demand for our sofas, and we are now committed to further accelerating our focus in this category as our strategy to cater for the whole home ramps up,”
“We’re excited to bring the style, quality and value that we’re known for in cabinetry to sofas, with our biggest launch of stylish and affordable sofa ranges yet.”
“We fully recognise that the current climate is creating significant financial pressures for many of our shoppers, and therefore alongside maintaining our continued commitment to outstanding value, we are investing in new payment options, to help make our products even more accessible.”
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