E Point Perfect

Next to open five more Gap shop-in-shops


Gap in Oxford Street's Next
Gap in Oxford Street’s Next
// Next will open five new Gap shop-in-shops in flagship stores
// The migration of Gap onto Next’s Total Platform is also complete so customers will be able to click-and-collect and return to Next stores

Next is set to open a further five Gap branded shop-in-shops as it enters the next stage of its joint venture with the US retailer.

Next, which signed a joint venture to manage Gap’s UK and Ireland operations in September last year, launched its first Gap branded shop-in-shop at its Oxford Street flagship in March.

The concession marked the US brand’s return to the UK high street after closing all its stores here last year.

Next is planning to open new Gap shop-in-shops in stores including Lakeside this month, Birmingham in September and in Manchester towards the end of 2022.

READ MORE: First look: Next brings Gap back to UK high street as Oxford Street concession opens

The retailer also confirmed that Gap’s ecommerce business had been fully migrated onto Next’s Total Plaform.

The brand’s website will now benefit from Next’s extensive customer service options including click-and-collect and free next-day delivery and returns to 450 Next stores.

Managing director of the joint venture Jon Jeffrey said: “Combined with its inherent modern American optimism and a focus on quality, responsibly-made products, Gap continues to present a truly unique proposition on the UK high street. 

“The new website will enable us to connect further with our customers across all of our digital channels, with a real focus on our brand values and engaging product content.”

Gap managing director of international, global licensing and wholesale Adrienne Gernand said the Total Platform launch would help “better serve” customers in the UK and Ireland.

“The launch of Gap online through Next Total Platform coupled with our plan to grow the business through Next retail locations will unlock great potential to deliver the best possible omnichannel service and experience in order to meet our customers’ needs and build loyalty in the market,” she said.

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