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Morrisons unveils new ‘My Morrisons’ scheme to help customers during ‘tough time’


// Morrisons updates loyalty programme to make it easier for customers to save money
// The My Morrisons loyalty scheme will offer more relevant deals, easier navigation and surprise bonuses

Morrisons has revealed an updated version of its ‘My Morrisons’ loyalty programme to make it easier for customers to save money amid the cost-of-living crisis.

The Big Four supermarket said the instant rewards based scheme has been updated to offer more relevant deals, easier navigation and the introduction of surprise bonuses.

Swiping the new My Morrisons app or a physical card will offer customers:

• New and improved offers – We’ve changed our regular offers so that they now focus more on the categories that customers have told us they appreciate savings in the most. These include meat, dairy and impulse

• Surprises – Surprise offers will help make the most of key moments such as flowers at Mother’s Day or sweet treats at Halloween

• Basket Bonus – When a customer scans the app or swipes their card they will now be in with a chance to ‘bag a bonus’ offer. It might be money off a shop or a treat from one of our Market Street counters

READ MORE: Morrisons like-for-likes plunge 6.4% in ‘fragile and difficult environment’

The My Morrisons barcode has been added to the home screen so it is quicker for customers to find at checkout and the registration process has also been simplified.

In addition, other online services such as Morrisons.com and Food to Order are now easier to find under the ‘services’ tab.

This summer, My Morrisons customers will also be invited to participate in our six week collector scheme. This will enable them to receive a significant money-off voucher at the end of August if they have met the criteria and shopped in four of the relevant weeks.

“We know that this is a very tough time for customers and so our improved My Morrisons scheme will help the millions of customers who are part of it by rewarding them with instant offers when they shop,” Morrisons chief customer and marketing officer, Rachel Eyre said.

“We have taken on board customer feedback about which categories are the most relevant and have also introduced unexpected surprises to put a smile on our customers’ faces.”

Existing Morrisons card users will need to update their app for the new My Morrisons experience.

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