E Point Perfect

Morrisons “Frankenchickens” cause UK protests


// Morrisons slammed by campaigners over its fast-growing “Frankenchickens”
// Animal rights charity Open Cages protested five Morrisons stores over the weekend

Morrisons is facing criticism after protests were held by campaigners across five of its stores over its fast-growing “Frankenchickens”.

This weekend a fleet of campaigners from animal rights charity Open Cages protested Morrisons’ stores in Bristol, Chippenham, Swindon, Reading and Brentford in 12 hours.

A survey showed that 97% of Morrisons’ customers agreed that the retailer should commit to ending the sale of “Frankenchickens” as images described as “horrendous” from the retailer’s chicken supplier farms were shown.

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An advertising truck accused the supermarket of deceiving the public with its “Make Good Things Happen” marketing campaign.

The protest tour is the latest escalation in the #MorrisonsMisery campaign which calls on the retailer to stop sourcing its chicken meat from genetically engineered Frankenchickens.

The birds are said to suffer from severe lameness, deformities and organ failure as a result of being bred to grow 400% faster than natural.


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