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Law \ Legal

More content or better content?

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The answer is yes. Because both play a part in driving traffic and leads and subscribers and clients.

But if you have to pick one, I’d recommend quality because this does the heavy lifting.

More content (properly optimized) will attract more visitors, but it matters little if those visitors don’t stick around to read your content or sign up for your offers.

Ah, so quality is the secret sauce? Don’t just tell them about your services, explain the law, tell them about their risks and options, show them how things work, and give them hope?

Is that what I’m saying?

Yes. Do this, because that’s what they came looking for, and that’s what will get them to keep reading and consider hiring you as their attorney.

But there’s something more important than the information you deliver. It’s what will convince them to take the next step.

I’m talking about you.

Because clients buy you before they buy your services.

It doesn’t matter how good your content is, how much of it you provide, or how many come to see it, if they don’t like what they see and want to hire you or find out more.

Tell them your story. Let them see your personality. Show them your photo, your bio, your accomplishments, and most of all, your voice.

Let them hear you speaking to them from the page, showing them you understand what they’re going through and want to help them. Let them see your strength, your wisdom, and your character. Let them get a sense of what it would be like working with you, having you by their side as their advisor and champion.

Because this, more than the quality of your information, is what will persuade them to take the next step.

How to create content that does most of the marketing for you

More content or better content?

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