Today, the interaction between people and brands takes place through digital content. According to statistics, only 17% of the world’s population can read and speak English. Therefore, if you have not translated your blog, you might be missing a massive chunk of the market.
No matter the business you’re running, organic traffic through content creation is sure to get you additional traffic without spending much on ad revenue. And if you translate your blogs, you’re setting your brand for success in areas your competitors have no footprints. This guide explains why you need to translate your blog using a professional service.
Benefits of a Professional Blog Translation
If you’re running a blog in multiple languages, it’s critical to ensure that your translations are accurate and of high quality. Professional translation services can offer many benefits. Let’s discuss some of them.
Accuracy Is Key
When it comes to translations, accuracy is vital. A professional translation service will have native speakers of the target language, so you can be confident that they will translate your content correctly. Occasional grammatical errors in a daily conversation are not severe. However, a business’s reputation is at stake if the localized website is full of mistakes. Take, for example, a business having grammatical errors in the offers and agreement pages; in the worst-case scenario, if a lawsuit arises, the company might lose sales through such obvious grammar and translation mistakes.
A professional translation service will also be able to consider cultural differences, ensuring that your content is appropriate for your target audience. This is especially important if you’re targeting a country with a different culture than your own.
Greater Engagement With International Readers and New Markets
If you’re looking to engage more with international readers, translating your blog is a great way to do so. Providing content in multiple languages shows you’re a credible and professional source of information. This is because it takes extra effort to produce quality content in more than one language.
Additionally, it shows that you’re willing to go the extra mile to reach a wider audience, thus, leading to greater engagement and even loyalty from your audience. Besides, this helps open your site to new markets and readerships. Therefore, if you want to tap into new countries, professional translation services can help ensure your message flows effectively and free from errors, hence growing your business.
Keeping Up With the Competition
If you translate your blog to a different language, you gain an advantage over competitors that don’t offer their content in the localized language. However, if your competitors are already doing this and you’re not, you’re missing out on potential revenue. Thanks to globalization, consumers have more choices today and expect highly personalized experiences from different websites in their local and preferred languages. Therefore, if your site isn’t localized or doesn’t offer culturally relevant digital content and experiences, readers are not likely to choose you over your competitors.
Increased Search Engine Visibility
Are you looking for more opportunities to increase traffic to your blog? Well, the answer to getting free website traffic is good SEO. Search engine optimization is a significant factor in ensuring that sites rank high on search engines. And if you’re considering boosting your traffic, having your blog translated into multiple languages is the ultimate answer.
If you’re just starting out, having a multilingual version of your website is a great way to start. However, having a localized blog gives you more authority. The process involves translating pages on your website and incorporating the right keywords in other languages—otherwise, your content won’t rank.
To increase your footprints on the SERP and rank for relevant keywords that can boost your ranking, you need the services of a professional translator. They are not only experts in the field but also provide quality and consistent work that is free from mistakes. Besides, they can do in-depth research and comply with local regulations.
Translating your blog is about more than getting a traffic boost. Doing so will help you build a loyal following, one without geographical borders. For the best results, you need the services of professionals to translate your blog and essential pages like privacy policies and terms and conditions.