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Love Island’s Gemma Owen signs six-figure deal with PrettyLittleThing


PrettyLittleThing names Love Islander as latest UK brand ambassador
Gemma Owen
// Popular Love Islander Gemma Owen has signed a six-figure deal with PrettyLittleThing
// Owen’s year-long partnership with PLT will see her launch her own collections and create content for the brand’s YouTube, Instagram, and TikTok channels

PrettyLittleThing has named 2022 Love Island finalist Gemma Owen as their latest UK brand ambassador.

In the year long partnership Gemma will be launching her own collections with the fast fashion retailer as well as helping the business launch their new resale platform ‘PLT Marketplace’. 

Chief executive Umar Kamani said: “Gemma is the perfect person to represent the PLT consumer; she’s smart, confident, ambitious and has a much loved, relatable style,”

“We’re very excited to have her joining the PLT family and look forward to sharing lots of exciting content, collections and shoots with our customers”.


The social media favourite is the most recent addition to PrettyLittleThing’s host of
ambassadors including Molly Mae, Alabama Barker and Jodie Woods.

Speaking on the partnership, Gemma said: “This really is a dream come true for me. I wore PrettyLittleThing throughout my time on the show and now being announced as one of their newest ambassadors alongside some incredible talent including Love Island alumni is really special.”

Earlier this month the business found itself in hot water after an advert from the retailer was branded “socially irresponsible” by the ASA for using images of a 16-year-old model that depicted her in a sexual manner.

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