E Point Perfect

Lidl to sell stunted fruit and vegetables after scorching summer

Lidl will sell stunted fruit and vegetables
Lidl will sell stunted fruit and vegetables to support UK farmers
// German discounter Lidl tells UK farmers it will take drought-affected fresh produce
// Lidl pledges support as it aims to help reduce food waste from irregular fruit and vegetables

Lidl will sell “stunted” fruit and vegetables affected by the drought to support farmers and ensure food does not go to waste.

The supermarket chain has written to its UK fresh produce suppliers in the face of the record heat and the driest summer for half a century to ask how it could help.

Where possible, it will now accommodate products hit by the drought, including those which are a different size than shoppers are used to.

Lidl GB chief executive Ryan McDonnell called on other supermarkets to follow suit and said: “Farmers across the country are facing a big challenge this year due to the extreme weather conditions experienced over the summer months.

READ MORE: Grocery prices go up at highest rate since 2008, Lidl growth soars

“Whilst the crop coming out may look and feel a bit different to what we’re all used to, it’s still the same great British quality. We therefore want to show support for our suppliers by working with them to find solutions to help.”

He said the company has always tried to work with suppliers to be flexible with variations in specifications at different times of the year, but said that now more than ever it is “critical” that Lidl and the rest of the sector get behind farmers.

He added: “That’s why we have written to all of our British fresh produce suppliers and I would urge other supermarkets to do the same, so that together we can ensure that perfectly good produce isn’t going to waste.”

Click here to sign up to Retail Gazette‘s free daily email newsletter

Source link >

Related posts

Sainsbury’s Price Lock range cut by 20% since January

Dawn Zuniga

Morrisons’ top executive Trevor Strain to exit

Dawn Zuniga

UK retail M&A activity increases by 21%

Dawn Zuniga

Costco sales smash £3bn – Retail Gazette

Dawn Zuniga

Tesco slammed for ‘sexist outdated’ children’s clothing

Dawn Zuniga

Loaf and DFS make senior hires to grow market share

Dawn Zuniga