E Point Perfect

Lidl launches industry first “Good to Give” trustmark to diversify food donations

Lidl launches industry first initiative across stores nationwide,
The launch is an industry first and forms part of Lidl’s ongoing commitment to ensuring that good food is accessible to everyone.
// Lidl launches industry first initiative across stores nationwide, designed to diversify and increase donations to food banks and other community groups
// The ‘Good to Give’ ‘trustmark’ will feature on 30 products across all Lidl GB stores

Lidl has introduced an industry first, ‘Good to Give’ trustmark initiative as part of its plans to help diversify and increase food donations across the UK as more people increasingly rely on food banks to get the varied diet they need.

Developed in consultation with Neighbourly – a platform that connects surplus food with local good causes, the trustmark is currently on display at Lidl shelves across the UK to highlight long-life items with a greater variety of nutritional benefits.

Through the partnership, Lidl has identified 30 food items that are ‘Good to Give’ and modelled on the NHS Eatwell Guide. The products include tinned fruit, lentils, mackerel, brown rice and noodles.


Items can then be dropped off by customers at food donation points in-store to allow them to be collected by local food banks and community projects.

Lidl said the move is an industry first and forms part of its ongoing commitment to make good food is accessible to everyone.

The news comes in response to the cost of living crisis, with over 9 in 10 charities believing that it will have a significant impact on their organisation and the communities that they serve.

Lidl GB chief executive Ryan McDonnell said: “At Lidl, we’re committed to making good food accessible to everyone and now, more than ever, it’s important that we stay true to this.

 “We’ve been listening to feedback from our charity partners on how we can best support them at this time. Through these conversations it became clear we can play a leading role in helping those relying on food banks to maintain a more nutritious, balanced diet by encouraging our customers to donate a little differently.

“We hope that more retailers will adopt the ‘Trustmark’ so that we can work together as an industry to help more people access the balanced and nutritious diet that they need.”

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