Law schools, with their law libraries, law professors and law students, seem the perfect fit for digital media publishing.
This morning I saw Bonnie Shucha, the Associate Dean for Library and Information Services and Director of the Law Library at the University of Wisconsin Law School share word of the 27th episiode in the WI Law in Action produced by the law school.
To which I responded.
Law schools are a power house of intellectual capital, the bedrock of media.
WI Law in Action is one brilliant niche focused law professor after another sharing insight on timely subjects.
Bloomberg, ALM and other traditional media players have owned this space until now.
However podcast production and broadcast is relatively easy for law schools. Heck, law schools are likely to have digital media production professionals employed full time.
This same media applies to text and video. All self produced, with ease.
Makes so much sense:
- Own and control all media and publishing versus sharing or giving control to legal publishers
- Publishing and media are open, and not limited to subscribers and behind paywalls
- Timely news and insight
- Greater visibility for law professors and the law school in general – directly and via syndication.
- With the right production and social media, visibility the equal, if not greater, than that from traditional publishing players
- RSS enables easy syndication to individual or network players and aggregators – whether print, audio or video.
Good stuff coming from Wisconsin of late.
I’m guessing though that other law schools have put themselves in the broadcasting and publishing business. Makes sense.