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// Kylie Cosmetics to open immersive beauty experience in London’s Covent Garden
// The new space will feature interactive games and complimentary giveaways
Covent Garden will house a new cosmetic and skincare experience by Kylie Cosmetics, featuring interactive games and complimentary giveaways.
The ‘Glam Shop’ is in partnership with Boots and customers can save 20% on selected items.
The new beauty experience will be located on the Covent Garden Piazza from 11 to 14 August and will offer bespoke make-up and skin consultations.
READ MORE: Space NK opens 2000sq ft two-storey shop in London’s Covent Garden
Guests will be encouraged to register using the Kylie Cosmetics Glam Park eventbrite page and to show their confirmation to receive priority access.
Guest registry will also be offered on-location, facilitated through brand ambassadors located near the entrance on a first-come, first-serve basis.
“I am so excited about bringing the Kylie Cosmetics Glam Park to Covent Garden in London as I want my fans to be able to try my high performance, vegan, clean and cruelty-free make-up and skincare products in person whilst also being able to have fun with the brand and achieve the latest summer glam looks,” Kylie Jenner said.
Capco Covent Garden executive director, Michelle McGrath said: “We are always seeking innovative new brands and experiences to bring to Covent Garden, and this immersive, one-of-a kind installation from Kylie Cosmetics is part of a sustained programme of introducing unique and exciting brands, creating a diverse and rich shopping experience.”
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