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Kick Game considering £150m sale as demand for sneakers and streetwear booms


Kick Game considering £150m sale as demand soars
// Kick Game hires advisers to explore strategic options including a £150 million sale
// The process is is expected to take several months to conclude and highlights increasing interest in sneakers and streetwear

Sneaker reseller Kick Game has drafted in advisers to explore strategic options including a £150 million sale, according to a report from Sky News.

Founded in 2013, the footwear retailer is working with the accountancy firm PricewaterhouseCoopers (PwC) to field interest from a number of suitors.

The process is expected to last several months and highlights surging interest in the popular act of reselling sneakers and streetwear.


Founded in 2013 by sneakerhead brothers Robert and David Franks, Kick Game has tapped into the fast-growing streetwear market.

The retailer, which has stores in London, Birmingham, Leeds, Liverpool and Manchester, and has seen sales volumes explode since the onset of the pandemic.

It claims to be the UK’s biggest reseller of its kind, with turnover approaching £40m this year.

In September 2021 the business secured £3.5 million of fresh funding from growth capital firm VGC Partners.

The company will be using the funding to accelerate the expansion of both its online operations and physical store estate, with additional stores planned for the UK and abroad over the next two years.

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