// John Lewis launches new ad about the highs and lows of modern family life
// The ad comes as the department store highlights its new promise: For All Life’s Moments
John Lewis has released a new advert highlighting the highs and lows of modern family life to coincide with the department store’s new promise: For All Life’s Moments.
The new brand promise has been developed to support its ambition to become “the world’s first moments-based retailer”.
The ad – created by adam&eveDDB – shows the highs and lows of parenting through moments shared between a father and daughter.
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“To launch our brand promise, we wanted to tell a story about the way John Lewis plays an important role in those moments that really matter to our customers,” John Lewis customer director, Claire Pointon said.
“Our ad achieves this in a beautiful and moving way – showing how we are there for those cherished family moments as well as the big milestones for which we are renowned.”
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