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// Asda’s Just Essentials range came under fire for its bright yellow branding earlier this week
// Experts give their take on the design which has been described as a ‘poverty marker’
Earlier this week, Asda’s Just Essentials range came under fire for its bright yellow branding with some shoppers claiming that the design acts as a ‘poverty marker’, drawing attention to those who buy the cheaper products.
Branding and design experts discuss whether Asda’s Just Essential value range is a branding nightmare or a bright yellow move in the right direction.
Read what they have to say on Marketing Beat.
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