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Is Asda’s yellow Just Essentials value range a branding nightmare?

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Asda Just Essentials range
Branding and design experts discuss Asda’s Just Essential value range is a branding nightmare or a bright yellow move in the right direction.
// Asda’s Just Essentials range came under fire for its bright yellow branding earlier this week
// Experts give their take on the design which has been described as a ‘poverty marker’

Earlier this week, Asda’s Just Essentials range came under fire for its bright yellow branding with some shoppers claiming that the design acts as a ‘poverty marker’, drawing attention to those who buy the cheaper products.

Branding and design experts discuss whether Asda’s Just Essential value range is a branding nightmare or a bright yellow move in the right direction.

Read what they have to say on Marketing Beat.

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