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Is Aldi set to break the ‘Big 4’ by toppling Morrisons?


Aldi and Morrisons store front
Read more on Grocery Gazette

The UK is facing an ongoing cost-of-living crisis with rising energy bills and household costs meaning consumers are tightening their belts; buying less, choosing cheaper brands and heading to discount retailers.

As a result of these cost-cutting measures, Aldi and Lidl have been climbing up the supermarket market share charts for the last few months, edging ever closer to the Big 4 – the UK’s four biggest supermarkets.

Read the full story here. 

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