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Inside Anya Hindmarch’s latest FMCG venture


Anya Hindmarch
Read more on Grocery Gazette

High-end designer Anya Hindmarch has opened up its latest venture in partnership with the FMCG giants, The Ice Cream Project, serving up a collection of unexpected and delicious ice creams and sorbets.

The pop-up store located at the Anya Hindmarch’s Belgravia site, offers a range of “shocking and weird” flavours from Heinz ketchup to PG Tips tea ice cream, helping Brits cool down this summer.

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