// Primark has launched its first collection for women going through menopause
// The range features anti-flush technology, cooling yarn, odour control and temperature control designed to relieve symptoms such as hot flushes, night sweats and chills
Primark has launched its first collection aimed at women going through menopause with pieces designed to help relieve symptoms such as hot flushes and sweating.
The 14-piece range of nightwear, underwear and base layers from the fashion retailer features product innovations including anti-flush technology, cooling yarn, odour control, and temperature control.
The base layer pieces include shaping leggings and anti-chafe shorts while the underwear range spans high-waisted briefs, mini briefs and non-wired bralettes alongside nightwear options.
Click here to sign up to Retail Gazette‘s free daily email newsletter
Primark trading director Ann-Marie Cregan said: “As part of our overall ambition to support women through all of their life stages, and tackle everyday taboos, we recognised that specialist products weren’t accessible or affordable to everyone and we wanted to change this.
“This range has been two years in development and testing to ensure we created innovative and novel products designed specifically to relieve one of the most frequent symptoms associated with menopause, hot flushes. We’re very proud to offer customers a range that really works at prices that as many as possible can afford and we hope it will help women to look good and feel good every day.”
Primark’s menopause collection is available now in 93 select stores worldwide and online, priced at £7 to £12.
Source link >