E Point Perfect

In pictures: Harrods’ new men’s grooming, fragrance and sunglasses destination


Harrods new men's grooming and sunglasses destination
// Harrods unveils a new men’s grooming, fragrance and sunglasses destination
// The new space includes the largest men’s sunglass offering in Europe

Luxury department store Harrods has unveiled a new men’s grooming, fragrance and sunglasses offering on the second floor of its Knightsbridge store as part of its ongoing store-wide redevelopment.

The new space offers a one-stop-shopping experience for male shoppers, including the largest men’s sunglass destination in Europe, alongside both skincare and fragrance products.

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The new space also includes a private room enabling shoppers to find their perfect shape or shade, as well as a ‘Smart Shopper’ screen that allows customers to digitally try on and order a wider variety of styles and brands.

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Harrods head of menswear Simon Longland said in a statement to Fashion United: “Over the past few years, I’ve observed the way that Harrods menswear customers shop and I’m proud to present a retail space that completely encapsulates everything they could need, all in one place.

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“My vision was to make shopping in Harrods a simple, considered and luxurious experience, and with the launch of ‘Men’s Sunglasses, Grooming and Fragrance’ I’m looking forward to welcoming customers to a space where they can achieve the ultimate first and final touches; from enriching skincare to the coolest eyewear on the market.”

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